Specification Sales Consultant – London

Reports To: UK Sales Manager

Physical Base: Field-based.

Working Hours: Monday to Friday – 8:30am-5:00 pm, with one hour for lunch 37.5 hours per week.

Holidays: 25 annual leave days & 8 Bank Holidays (3 annual leave days to be retained and taken during the Christmas closure)

Job Purpose

To manage, maintain and convert all new and existing projects and quotes held within the company quote bank, ensuring an upward growth curve.


To systematically grow relationships with our Architects, Interior Designers, Main & Sub Contractor customer base while providing a high level of customer service.



  • Develop and maintain relationships with Key Architects in your area
  • Influence hardware specifications using the Allgood product portfolio
  • Follow-up on all new Leads, Projects & Quotes received
  • Track all projects and outstanding quotes from the design and specification stage through to negotiation and procurement
  • Record all Sales activities on the company CRM system
  • Keep all accounts on the CRM up to date (names, star rating, address and social media etc.)
  • Complete the monthly Sales Dashboard within three working days of receiving it
  • Ensure all project “Required by” and “Completion Dates” are kept up to date
  • Complete Sales Top sheets to the highest quality ensuring all required information is completed
  • Competently complete F80 forms for all new bespoke products
  • Submit project case studies regularly
  • Ensure all business-related expenses are submitted within five working days upon receipt of the expense statement
  • Prepare annual sales budget forecasts
  • Assist with marketing initiatives
  • Present an allotted amount of Company CPD Presentations annually
  • Keep up to date with technical knowledge and reviewing professional publications
  • Proactively work alongside an allocated Internal Sales member to ensure your quotes within your quote bank, at whatever stage, are continually followed up, reporting current and next actions clearly

Key Competencies

  • Results Focus – Focused on delivering results and demonstrates accountability for actions with a high level of quality attention to detail
  • Initiative – The capacity to search and develop new solutions, solve problems and spontaneously suggest improvements. Technically knowledgeable about products.
  • Adaptability & Resilience – Resiliently embraces change in structure, processes, requirements or cultures
  • Customer Focus – Constant desire to satisfy one’s customers, whether outside or inside the organisation
  • Teamwork – The capacity to work in interaction with others, in mutual support

Key Skills

  • Ability to problem solve
  • Communication skills both oral and written
  • Negotiating and persuading
  • Strong but fair negotiator
  • Planning and organising
  • IT skills, proficient in the use of Excel, Word, PowerPoint
  • CRM data inputting and management

What Will Success Look Like In 6 Months?

  • Good understanding of outstanding quote bank
  • Demonstrable relationships with the Top Specifiers within a given area
  • Increase in Quote conversion

What Will Success Look Like In 12 Months?

  • Robust relationships with the top specifiers within the given area
  • Traceable uplift in order intake because of the relationships that have been built through increased quote conversion
  • Increase in Sales through both Joinery Contractor and Main Contractors because of improved relationships
  • Identified and approached 1-3* accounts to develop into 4-5*
  • Sizeable increase in Quote Conversion

Relevant Experience

  • Specification sales and negotiation skills
  • Excellent technical skills, with building materials background

Relevant Education

  • Minimum GCSE or ”O” Level Maths and English
  • GAI Diploma (preferred but not essential)


  • Order Intake per week/month/year
  • Annual calls to Architects
  • Annual calls to Sub-Contractors
  • Architect CPDs
  • Leads to Allgood Secure
  • Leads to Allgood Washroom
  • Accuracy of order intake vs forecast (>90%)
  • Strike & conversion rates (>33%)
  • Quote Bank Monthly Rolled % (<25%)
  • Unique New Quotes (>50/80 Lead Score)
  • Order intake value & margin vs target
  • Attendance %
  • Value & margin of quotations vs target


  • Clean driving licence

Allgood Shared Values and Conduct

Shared values


  • To think and act safely always
  • To comply with the law
  • To care for the environment
  • To ensure our colleagues are at the heart of all that we do, providing on-going development, training and support

Rules of conduct


  • Integrity and fairness
    • Respect for everyone – no ego or arrogance
    • Take personal responsibility
    • To act upon facts and real issues – not beliefs and suppositions
  • Openness and clarity
  • Enthusiasm
  • Professionalism – do the right thing, every time, and collaborate

If you wish to apply for this position, you can submit your application in confidence to our Human Resources department. Please forward your CV along with a covering letter by completing this form.