Privacy Policy

Allgood plc and the other companies in its group takes your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are and how and why we collect, store, use and share your personal information.

It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

We collect, use and are responsible for certain personal information about you. When we do so we are subject to the General Data Protection Regulation (GDPR), which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Key Terms

It would be helpful to start by explaining some key terms used in this policy:

We, us, ourAllgood plc and other companies in its group including Allgood Trio Limited and Allgood Manufacturing Limited
Personal informationAny information relating to an identified or identifiable individual
Special category personal informationPersonal information revealing racial or ethnic origin, political opinions, religious beliefs, philosophical beliefs or trade union membership Genetic and biometric data Data concerning health, sex life or sexual orientation

Personal Data

The GDPR specifies that all personal data we hold must be:

  • processed lawfully, fairly and in a transparent manner;
  • collected for a specified, explicit and legitimate purpose;
  • adequate, relevant and limited to what is necessary;
  • accurate and, where necessary, kept up to date;
  • retained only for as long as necessary;
  • processed in an appropriate manner to maintain security;


We have considered our obligations under the GDPR (and in line with guidance from the Information Commissioners Office) and take these obligations seriously, for example:


  • we have considered the basis upon which we process your personal information (please see how and why we use your personal information);
  • we understand our responsibility to protect individuals interests;
  • we have checked that the processing of data is necessary and that there is no less intrusive way to achieve the same results;
  • we only use individual’s personal data in ways that they would reasonable expect;
  • we do not use individual’s personal data in ways that they would find intrusive or which would cause them harm;
  • we do not process the data of children;
  • we have considered and implemented safeguards in relation to the processing of personal data where possible;
  • we have included information about how and why we process personal data in this privacy policy and will keep our privacy policy under review regularly;


Personal Information We Collect About You

We may collect and use the following personal information about you:

  • your name and business contact information, including email address and telephone number and company details
  • your billing information, transaction and payment card information
  • your contact history, purchase history and saved items
  • your professional information (including the name and address of your organisation
  • information from social media accounts you link to us, eg Facebook
  • Information about how you use our website, IT, communication and other systems
  • your responses to surveys, competitions and promotions

This personal information is required to provide products and/or services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing products and/or services to you.


How Your Personal Information Is Collected

We collect most of this personal information directly from you—in person, by telephone, text or email and/or via our website. However, we may also collect information: 

  • from publicly accessible sources, eg Companies House;
  • from a third party with your consent, 
  • from cookies on our website—for more information on our use of cookies, please see our cookies policy

automated monitoring of our websites and other technical systems, such as our computer networks and connections, cctv and access control systems, communications systems, email and instant messaging systems;


How And Why We Use Your Personal Information

Under GDPR, we can only use your personal information if we have a proper reason for doing so, eg:

  • to comply with our legal and regulatory obligations;
  • for the performance of our contract with you or to take steps at your request before entering into a contract;
  • for our legitimate interests or those of a third party; or
  • where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. 

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for Our reasons
To provide products and/or services to youFor the performance of our contract with you or your organisation or to take steps at your request before entering into a contract
To prevent and detect fraud against us, you or your organisationFor our legitimate interests or those of a third party, ie to minimise fraud that could be damaging for us and for you
Ensuring business policies are adhered to, eg policies covering security and internet useFor our legitimate interests, ie to make sure we are following our own internal procedures so we can deliver the best service to you
Operational reasons, such as improving efficiency, training and quality controlFor our legitimate interests to be as efficient as we can
Statistical analysis to help us manage our business, eg in relation to our financial performance, customer base, product range or other efficiency measuresFor our legitimate interests, ie to be as efficient as we can
Updating and enhancing customer recordsFor the performance of our contract with you or your organisation or to take steps at your request before entering into a contract To comply with our legal and regulatory obligations
Ensuring safe working practices, staff administration and assessmentsTo comply with our legal and regulatory obligations For our legitimate interests, eg to make sure we are following our own internal procedures and working efficiently so we can deliver the best service to you
External audits and quality checks, eg for ISOFor our legitimate interests, ie to maintain our accreditations so we can demonstrate we operate at the highest standards To comply with our legal and regulatory obligations


Promotional Communications

We may use your personal information to send you updates (by email, text message, telephone or post) about our products and/or services, including exclusive offers, promotions or new products and/or services.

We have a legitimate interest in processing your personal information for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

We will always treat your personal information with the utmost respect and never sell it to other organisations outside the group for marketing purposes.

You have the right to opt out of receiving promotional communications at any time by contacting us at or select the unsubscribe option on emails you receive: We may ask you to confirm or update your marketing preferences if you instruct us to provide further products and/or services in the future, or if there are changes in the law, regulation, or the structure of our business.


Who We Share Your Personal Information With

We routinely share personal information with:

  • companies within the group
  • third parties we use to help deliver our products and/or services to you, eg payment service providers, warehouses and delivery companies;
  • other third parties we use to help us run our business, eg marketing agencies or website hosts;
  • third parties approved by you, eg social media sites you choose to link your account to or third party payment providers;
  • our insurers;

We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you. We may also share personal information with external auditors.

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations. 

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

Except as provided in this privacy policy, we will never provide your information to third parties.


Where Your Personal Information Is Held

Information may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see above: ‘Who we share your personal information with’).

Some of these third parties may be based outside the European Economic Area. For more information, including on how we safeguard your personal information when this occurs, see below: ‘Transferring your personal information out of the EEA’.


How Long Your Personal Information Will Be Kept

We will keep your personal information while you have an account with us or we are providing products and/or services to you. Thereafter, we will keep your personal information for as long as is necessary:

  • to respond to any questions, complaints or claims made by you or on your behalf;
  • to show that we treated you fairly;
  • to keep records required by law.

We will not retain your personal information for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of personal information.


Transferring Your Personal Information Out Of The EEA

To deliver services to you, it is sometimes necessary for us to share your personal information outside the European Economic Area (EEA), eg with your and our service providers located outside the EEA;

These transfers are subject to special rules under European and UK data protection law.

Some non-EEA countries do not have the same data protection laws as the United Kingdom and EEA. We will, however, ensure the transfer complies with data protection law and all personal information will be secure. 

If you would like further information, please contact us (see ‘How to contact us’ below).


Your Rights 

You have the following rights, which you can exercise free of charge:

AccessThe right to be provided with a copy of your personal information (the right of access)
RectificationThe right to require us to correct any mistakes in your personal information
To be forgottenThe right to require us to delete your personal information—in certain situations
Restriction of processingThe right to require us to restrict processing of your personal information—in certain circumstances, eg if you contest the accuracy of the data
Data portabilityThe right to object: —at any time to your personal information being processed for direct marketing (including profiling); —in certain other situations to our continued processing of your personal information, eg processing carried out for the purpose of our legitimate interests.
Not to be subject to automated individual decision-makingThe right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you

For further information on each of those rights, including the circumstances in which they apply, please contact us or see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation.

If you would like to exercise any of those rights, please:

  • email or write to us—see below: ‘How to contact us’; and
  • let us have enough information to identify you (eg your full name, address and customer or matter reference number);
  • let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
  • let us know what right you want to exercise and the information to which your request relates.


Keeping Your Personal Information Secure

We have appropriate security measures to prevent personal information from being accidentally lost, or used or accessed unlawfully. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.


How To Complain

We hope that we can resolve any query or concern you may raise about our use of your information.

The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner who may be contacted at or telephone: 0303 123 1113.


Changes To This Privacy Policy

This privacy notice was published on 25 May 2018 and last updated on 25 May 2018.

We may change this privacy notice from time to time—when we do we will post a new version on our website.  You should check this page periodically to ensure that you are happy with any changes.


How To Contact Us

Please contact us by post or email if you have any questions about this privacy policy or the information we hold about you.

Our contact details are shown below:

Our contact details

Post: GDPR Compliance, Allgood plc, 63-83 Brearley Street, Birmingham B19 3NT